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The Time, also known as 'Morris Day And The Time' and 'The Original 7ven', is an American band formed in Minneapolis in 1981 and originally composed of Morris Day, Jellybea Johnson, Jesse Johnson, Monte Moir, Terry Lewis, Jimmy Jam and Jerome Benton.

A group that was born under the leadership of Prince, who negotiated with Warner Bros to recruit and produce other artists for the label.

A first eponymous album was released in 1981 and allowed the group to experience its first successes with the title "Cool".

Success confirmed and amplified the following year in 1982 with the release of the album "What time is it ?" , album which will mainly produce the hit Single “777-9311”.

But it is especially the year 1984 which will bring them a semblance of consecration with the album "Ice cream castle", an album which will produce two of their biggest hits with "Jungle love" and "The bird".

On the album side, they will have to wait 6 more years and the year 1990 to win the cup with "Pandemonium". Biggest hit on the albums side but also biggest hit on the Singles side with the title "Jerk out" which will remain as their highest ranked of all.

Two notorious successes which will be the last because everything that will come out afterwards will only know a limited success...

To discover or rediscover.

Discography (among others…) :

  • Get it up 1981

  • Cool 1982

  • Girl 1982

  • 777-9311 1982

  • The walk 1982

  • Gigolos get lonely too 1983

  • Jungle love 1984

  • Ice cream castles 1984

  • The bird 1985

  • Jerk out 1990

  • Chocolate 1990

  • #Trendin 2011

  • Go home to yo man 2011


Clips :

1981...a first quality title which allows the group to make talking about him from the start. An ideal career start, as they say...

1981... it must be said that having the brilliant Prince by his side on each title will inevitably help them to break through at the highest level. Mighty mentor...

1982...especially since they displayed a most interesting versatility of tempos from the start. This band really has it all...

1982...the 'Prince' style is omnipresent and will therefore help the group to take advantage of the enormous suction effect generated by the career of the Master. What more !

1982 ... certainly some titles will experience a slightly less favorable fate on the Charts side but none will go under the radar in any case. A real achievement...

1983...after 2 euphoric years to say the least, the year 1983 will seem a little pale. A single title on the counter and success to say the least mixed...

1984...the years follow each other and are not necessarily alike, the proof with this year 1984 ! Business picked up spectacularly and put the group directly at the head of the race...

1984...the band's BIG year with a plethora of titles and quality at all levels. A 1984 Vintage which will undoubtedly remain as their best !

1984 ... three titles produced in this single year 1984 and three successes of very high caliber. The group has reached its full maturity and it shows, especially it hears !

1990...then the big air hole ! The group will disappear from the radar for almost 6 years and return in this new year 1990 in a form that we will qualify as certain. Certain but insufficient to get back into the race...

1990... when we thought the group was at the end of its adventure, he will sign here quite simply the biggest success of its entire career. HU-GE !

1990... the relapse will be violent, to say the least. The group will not have been able to take advantage of the enormous suction effect generated by the previous title at first sight...

2011...once again we thought the case was definitely over and here they are again a little over 20 years later. And my faith, they haven't aged so badly...

2011...because even if they won't classify any Single from this new opus, the album will be a significant success. Like what, in music, nothing is ever finished. The proof !


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